Louis Rossetto

Louis Rossetto is the co-founder and original editor of Wired. He was also the first investor and the former CEO of TCHO chocolate company. Rossetto and his partner Jane Metcalfe were publishing pioneers, and in the 1990s, were the creative sparks behind the Wired magazine. In 2015, Rossetto and Metcalfe were honored with a Webby Lifetime Achievement Award. In 2017, Rossetto is publishing Change is Good, an original novel about "the creation myth of the Digital Generation."

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Introduction

Louis Rossetto, co-founder of Wired magazine, recently announced the publication of his first novel, Change is Good, a collaborative art project with designer and typographer Erik Spiekermann.

Last week, I met Louis and we walked down a memory lane, talking about our publishing lives, disappointments and emotional challenges of breaking up with something you create. We pondered about the state of the media, the emergence of President Trump and why we need to be optimistic about the future.

Here is an edited version of my conversation with someone I admire deeply.

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